Sustainability has been a topic since decades. Many people are nowadays conscious what they eat, which lights they have at home or they might choose a bike over a car. However, the sustainable clothing is still a bit forgotten topic of sustainability. We at Népra firmly believe that sustainable clothing is a crucial part of the lifestyle of holistic wellbeing. Many people think about durability when they hear sustainable clothing. Many think immediately that it means being environmental friendly. But, sustainability is much more complex that these two statements.
"We at Népra firmly believe that sustainable clothing is a crucial part of the lifestyle of holistic wellbeing."
Népra produces active wear so we are part of the textile industry. On this field it gets even more complicated. Sustainability for us means being ethical and environmental conscious. For us it means being aware, who makes our raw materials and products. We have chosen to produce the clothing we design inside European Union. Firstly, we are familiar with the legislation. Secondly, why not support the local producers since there is so much quality textile industry in Europe. Thirdly, partnering up with local operators, makes our supply chain shorter and easier to control.
As we wrote in our blog post about quality, the quality clothing is a sum of quality raw materials, fibres, yarns, fabrics, design, pattern making and sewing. Sustainability thinking goes even beyond these factors since it includes the prototyping, use of the actual end product and recycling. In the following infographic, we wanted to illustrate the topics under sustainability and which parts of it we have covered.
As a still starting brand, we have chosen to start with the processes the most near to ours. We have covered the sustainability thinking from fabric making until the use of the product. At the moment, all materials including logo labels, care labels, packaging materials and hangtags are made inside Europe. The fabrics have Oeko-tex® Standard 100 certificate that means no harmful chemicals are used.
We stand for making durable choices when choosing the fabrics, when making the design and pattern and when choosing the sewing methods for the clothing. These mostly invisible or forgotten small decisions have a major influence on the user experience you will feel when wearing Népra and for the durability of the clothing. We will never be perfect (no one is) but working constantly to widen our perspectives, knowledge and transparency.
"These mostly invisible or forgotten small decisions have a major influence on the user experience you will feel when wearing Népra."
This week is a Fashion Revolution Week. It was born after the collapse of Rana Plaza in Bangladesh. It's purpose is to awake consciousness towards clothing and the people behind the making.
Ama & Essi