Népra — nepraethics RSS



What is a sustainable design process?

We throw a lot of clothing away in the Western world. There are many reasons why we discard clothing - the fit is not right, the size changes, because of the fabric’s low quality or the style becomes old. Why should we buy an item, which material doesn't last more than a few washes? Why should we be satisfied with clothing that do not fit on our bodies? In other words, aren't these features that could easily be done differently? We strongly believe that the best way to create fitting and long-lasting activewear is to be thoughtful in the design process. Népra design is based on longevity and sustainable values. It might seen like a common sense approach but it is not self-evident nowadays. Many fast fashion items are...

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ETHICAL IS THE NEW BLACK

Népra's first birthday is in the corner - in fact, we celebrate our birthday tomorrow! As we have created an utopia, we still keep our feet tightly on the ground. Let us tell you, what we have achieved during the first year and how it relates to our basic values.  Achieventments: Our very first goal was to create a basic collection that anyone can approach and to fulfill the need for ethically made activewear. We believe in effortless and perfect fitting items. Thus, our core values are based on words holistic, minimalist and ethical. We have able to reach a high level of transparency. Approximately 65% of our supply chain is based on real partnerships (not in those that are only thinking about...

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We Believe in Utopia

We believe in a more sustainable world. We have a dream where we give as much as we take. In our dreams our world consumes generally less but more good.  In our world, activewear is ethically made. We believe in hard working people. We believe that everybody has the right to earn a living wage. We dream of a world where we wake up excited and energized every single day. In our world, Monday is the best day of the week!   In our utopia, activewear is eco-friendly too. Since 2/3 of the environmental impact is due to the use of a garment, we do our everything to make Népra pieces last - to be durable and timeless. Choosing quality...

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What is it being ethical for us?

Nowadays, there are many of us who are thinking about the ethics and environmental issues. It is quite a confusing topic, since no one is doing it 100% right. There is no right or wrong - there are just millions of small decisions you make step by step.  We wrote about what are the most important factors for us when it comes to ethical activewear. For us it is important that we know where the products come from. We know the faces behind our activewear. We are regularly in contact with the fabric company too even though our Estonian partner directly orders the fabrics.  We have chosen to produce inside EU since we feel that in that way we can be...

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