Népra — values RSS



Your Activewear Should Feel Good

Text by Ama - Edited by Alex   We love activewear that supports our holistic wellbeing, but we don’t want our clothes to come at the cost of people or our planet. Four years ago 1134 people were killed and over 2500 were injured when the Rana Plaza complex collapsed in Bangladesh. This terrible event was the catalyst for a movement called the Fashion Revolution. "Fashion Revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry.” - Fashion Revolution   We at Népra firmly believe in a fashion revolution, and we are here to make a profound change in the activewear sector. Quite often it is the small and agile companies that lead the...

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What is a sustainable design process?

We throw a lot of clothing away in the Western world. There are many reasons why we discard clothing - the fit is not right, the size changes, because of the fabric’s low quality or the style becomes old. Why should we buy an item, which material doesn't last more than a few washes? Why should we be satisfied with clothing that do not fit on our bodies? In other words, aren't these features that could easily be done differently? We strongly believe that the best way to create fitting and long-lasting activewear is to be thoughtful in the design process. Népra design is based on longevity and sustainable values. It might seen like a common sense approach but it is not self-evident nowadays. Many fast fashion items are...

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What is fitness? What does being healthy mean?

Last week Samuli wrote about what does it mean to get fit, and this week we go a bit deeper into this topic. Lets start with a try to define health and fitness. The following sentence is one of many descriptions for health. "How well are you able to perform and recover both mentally and physically?" We have been highly interested in being fit and healthy, since being young entrepreneurs we kind of try to learn it all at once - building a brand, creating a career, increasing your professional knowledge (you can never stop learning), trying to find balance between work and rest and trying to include taking care of your physical and mental health. Some days it feels like...

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What Does It Mean To Get Fit?

Everybody knows that getting fit is a good move to make in your life. And by “fit” I don’t mean Olympic-athlete-fit, but just the kind of fit anyone can think they could be. There are many ways to do this, but no one “right” way. Some like to do different kinds of sports or exercises to keep themselves healthy and strong, and those who do not know what to do, should try to find what they like. Fitness and staying healthy is a life long journey. It’s not the easiest as it requires one to do some work. The work can be dull and therefore motivation low and results minimal. If, however, the work was made more enjoyable, even fun…...

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ETHICAL IS THE NEW BLACK

Népra's first birthday is in the corner - in fact, we celebrate our birthday tomorrow! As we have created an utopia, we still keep our feet tightly on the ground. Let us tell you, what we have achieved during the first year and how it relates to our basic values.  Achieventments: Our very first goal was to create a basic collection that anyone can approach and to fulfill the need for ethically made activewear. We believe in effortless and perfect fitting items. Thus, our core values are based on words holistic, minimalist and ethical. We have able to reach a high level of transparency. Approximately 65% of our supply chain is based on real partnerships (not in those that are only thinking about...

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