Text by Ama - Edited by Alex
We love activewear that supports our holistic wellbeing, but we don’t want our clothes to come at the cost of people or our planet.
Four years ago 1134 people were killed and over 2500 were injured when the Rana Plaza complex collapsed in Bangladesh. This terrible event was the catalyst for a movement called the Fashion Revolution.
"Fashion Revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry.” - Fashion Revolution
We at Népra firmly believe in a fashion revolution, and we are here to make a profound change in the activewear sector. Quite often it is the small and agile companies that lead the way and are able to change the industry.
"The global fashion industry is opaque, exploitative and environmentally damaging and desperately needs revolutionary change.” - Fashion Revolution
We have been committed to change since the idea of Népra was born. We produce near you, inside the European Union under the Common European Legislation. We are 65% transparent at the moment, if you take a look at our entire supply chain from raw materials to recycling after use. We are always aiming to increase this percentage of transparency in the future.
Essi is behind the magic of our product development. She makes our designs, patterns, and prototypes at her home office in Lahti. We want to make sure that we don’t increase the amount of poor quality and poorly-fitting clothing in this world.
All our fabrics are made in northern parts of Italy. Essi selects them carefully by trusting at her fingertips. It is important to us that Népra activewear feels good on your skin. During the fabric making, there are no harmful chemicals involved. The fabrics are oeko-tex 100 certified.
Diana, Olga, Monika and Olga make your activewear in Estonia.
Finally, we literally would not have made it without our Estonian partner Kamilla, who produces our activewear in Tallinn. We are so very grateful for this partnership and are thankful for Karmen, the Production Manager, who has believed in us from the very beginning. We also want to give special thanks to Laura who is the Designer and Constructor at Kamilla and works with Essi almost daily basis.
We love to know who makes the clothes we have designed. In the photo, there are four of the ladies making your activewear. Diana, Olga, Monika and Olga are seamstresses with high standards, and we can trust 100% that they make Népra activewear with love and care.
And, we care about what you wear. We make activewear that makes you feel good.
Ama & Essi
Photo from Kamilla.
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