All clothing brands must immediately take responsibility for their impacts on climate change. Every single new item uses enormous amounts of resources regardless of where it's manufactured or which material is used. Brands need to plan the whole life cycle of an item before the pattern making starts. We at Népra have many things we can do better - everybody has. We know we are part of the problem, but at the same time, we are determined to be part of the solution.
We are in business to save this planet, and Black Friday's discount hype couldn't be further away from our values. Tomorrow, Népra Online Store is closed for a Blackout, and instead of supporting overconsumption, we take part in the global day of climate action.
The fastest way to make an impact is through concrete actions. We need to stop buying from unethical and unsustainable brands right now. Instead, we can support the small responsible brands who are committed to doing their best with small budgets. This is how the money will circulate in the right places: supporting ethics and the environment.
Népra is an activewear brand that does good. We think charity work is part of a sustainable business and doing good is in Népra’s DNA. This year, we will continue to work with the John Nurminen Foundation to help protect the Baltic Sea. For every product sold online, we donate 50 cents to charity. Read more on the Speak Of The Frog Népra blog.