We are in business to make a tangible difference in the fashion & garment industry, which is known as the second-largest polluter in the world and for its extremely bad working conditions. We create durable, timeless, and multi-functional activewear in small batches to make sure nothing gets wasted, and you can buy less and use more.
We can’t keep consuming clothing in the way we have learned to consume. We need less but more quality and more ecological choices. The most sustainable items arethe ones in our closets, the ones we usein the long run.
This is not just about you buying sustainable activewear or us creating it. Together we are improving, learning, and on our way to create a more sustainable world.
Let’s stay in this together, for the long run. #forthelongrun
Ama, Essi, Elsa & Aino
May 10, 2021 2 min read
Since the outbreak of the global pandemic, more and more people have headed into the wilderness leaving more than their footprint into nature; litter. With Weekendbee, we gathered our forces against the plastic enemies in nature, and now we call for more trash troopers to join the battle.
April 22, 2021 2 min read
April 15, 2021 3 min read
We are living in a world where companies are deeply rooted in a linear approach of growth: make, use, and dispose. Yet, to create a better future, we need to redesign every single part of our lives. For this circular economy article, we interviewed Seija Lukkala, the Founder of Globe Hope and the pioneer in the Finnish textile industry. Read more in Speak Of The Frog.