We are in business to make a tangible difference in the fashion & garment industry, which is known as the second-largest polluter in the world and for its extremely bad working conditions. We create durable, timeless, and multi-functional activewear in small batches to make sure nothing gets wasted, and you can buy less and use more.
We can’t keep consuming clothing in the way we have learned to consume. We need less but more quality and more ecological choices. The most sustainable items arethe ones in our closets, the ones we usein the long run.
This is not just about you buying sustainable activewear or us creating it. Together we are improving, learning, and on our way to create a more sustainable world.
Let’s stay in this together, for the long run. #forthelongrun
In recent years, we have seen a variety of lifestyle trends that originate from different regions, cultures, or religions - especially Japanese concepts and philosophies have been gaining international popularity. We wanted to learn more about the two world-known Japanese concepts, ikigai and ichigo ichie, and consulted our Japanese friend and business professional living in Finland. In this article, Daiki Yoshikawa will introduce you to the Japanese concept of a meaningful, simple, and happy life based on his own experiences.