Are you wondering where our January Sales are?
One of our biggest goals is to order just as much as and those products that you - our Népra users - need. We believe that the best ecological deed as a responsible company is to try to avoid overproduction. In the end, seasonal sales are (normally) nothing more than an attempt to get rid off products that nobody wanted at a normal price.
We believe in ethical and long-lasting clothing. We believe our items - and eco & fair clothing in general - are worth the full price. In the last 4-5 years, the mentality has changed a lot, and more and more people see it in the same way. Many responsible brands have pricing that does not even sustain over 30% sales. And why to do that in the first place? One of our core thoughts is also to keep our pricing fair for you all - the price is the same for everyone.
We hope you don’t get us wrong! Sales are not all bad. Sometimes we do small sales actions too, and we see them as lovely treats for you. We understand that for example, a student might benefit a lot if he/she gets something with 10-20% less money. However, there is something not quite right to have sales only to sell items that should not exist at all.
Maybe it is about finding the sweet spot.
We hope you had relaxing holidays! We did and it feels good to be back to normal daily routines.
Until next time - take care!
Ama & Essi
This article was originally posted in January 2019.