In the past five years, Népra has become known as an activewear brand that makes you feel good. Lately, we have been thinking: can we become a clothing brand thatdoes good

We are widely aware that we are part of the problem. The clothing industry causes more emissions than air and ship traffic together. Yet, we are determined to become part of the solution instead of empty words and marketing messages.

Black Friday represents for us the illusion of cheap prices and gluttony. The overshoot day for Finland was the 4th of April this year. In Germany, it was on the 3rd of May. This Black Friday, we kindly ask you, do you need to spend money now? Do you want to be part of the problem or the solution?



Ama, Essi, Elsa & Aino


Népra blackout

Also in Speak Of The Frog

Japanese Secret to a Happy Life
Japanese Secret to a Happy Life

October 21, 2021 5 min read

In recent years, we have seen a variety of lifestyle trends that originate from different regions, cultures, or religions - especially Japanese concepts and philosophies have been gaining international popularity. We wanted to learn more about the two world-known Japanese concepts, ikigai and ichigo ichie, and consulted our Japanese friend and business professional living in Finland. In this article, Daiki Yoshikawa will introduce you to the Japanese concept of a meaningful, simple, and happy life based on his own experiences.
Read More
Together with Weekendbee we challenge you to go plogging. Take our #beefrogplogging challenge!
Call For Trash Troopers

May 10, 2021 2 min read

Since the outbreak of the global pandemic, more and more people have headed into the wilderness leaving more than their footprint into nature; litter. With Weekendbee, we gathered our forces against the plastic enemies in nature, and now we call for more trash troopers to join the battle. 

Read More
Népra & Fashion Revolution 2021 - Six Years Of Ethical Business
Six Years Of Ethical Business

April 22, 2021 2 min read

We reimagined the values of creating activewear six years ago. We saw how big businesses make a profit while supply chain workers struggle to live in dignity. We saw how we need to change the way of doing business for the sake of our own wellbeing, and the health of our earth and oceans. Read about six years of ethical business and fashion revolution.
Read More