In the past five years, Népra has become known as an activewear brand that makes you feel good. Lately, we have been thinking: can we become a clothing brand thatdoes good?
We are widely aware that we are part of the problem. The clothing industry causes more emissions than air and ship traffic together. Yet, we are determined to become part of the solution instead of empty words and marketing messages.
Black Friday represents for us the illusion of cheap prices and gluttony. The overshoot day for Finland was the 4th of April this year. In Germany, it was on the 3rd of May. This Black Friday, we kindly ask you, do you need to spend money now? Do you want to be part of the problem or the solution?
In recent years, we have seen a variety of lifestyle trends that originate from different regions, cultures, or religions - especially Japanese concepts and philosophies have been gaining international popularity. We wanted to learn more about the two world-known Japanese concepts, ikigai and ichigo ichie, and consulted our Japanese friend and business professional living in Finland. In this article, Daiki Yoshikawa will introduce you to the Japanese concept of a meaningful, simple, and happy life based on his own experiences.