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In the past five years, Népra has become known as an activewear brand that makes you feel good. Lately, we have been thinking: can we become a clothing brand thatdoes good?
We are widely aware that we are part of the problem. The clothing industry causes more emissions than air and ship traffic together. Yet, we are determined to become part of the solution instead of empty words and marketing messages.
Black Friday represents for us the illusion of cheap prices and gluttony. The overshoot day for Finland was the 4th of April this year. In Germany, it was on the 3rd of May. This Black Friday, we kindly ask you, do you need to spend money now? Do you want to be part of the problem or the solution?
Love,
Ama, Essi, Elsa & Aino
Since the outbreak of the global pandemic, more and more people have headed into the wilderness leaving more than their footprint into nature; litter. With Weekendbee, we gathered our forces against the plastic enemies in nature, and now we call for more trash troopers to join the battle.
We are living in a world where companies are deeply rooted in a linear approach of growth: make, use, and dispose. Yet, to create a better future, we need to redesign every single part of our lives. For this circular economy article, we interviewed Seija Lukkala, the Founder of Globe Hope and the pioneer in the Finnish textile industry. Read more in Speak Of The Frog.
